12 March 2010 [Friday] @ March 12, 2010 edit
AdWords problem
What might be problems with auctioning off keywords from the users' perspective?Dear smueller,
The problems involved could be "buying out" of links, and in other
ways of distracting users' attention from opposing views. An example
for that was vivid with the latest Hutton Enquiry Report, where the
BBC, according to the Guardian, bought AdWords related to the term.
Being a side in the conflict with the government, and one of those
investigated in the report, that meant that there is distortion of the
results and maybe also of the framing of the reality preceived through
this lense.
In addition, popular search terms that are subjected to auctioneering,
might create a condition whereas there is no "free" competition on the
space - it is reserved to the more powerful bodies, who could afford
it.
See :
BBC buys up 'Hutton inquiry' Google links
http://media.guardian.co.uk/bbc/story/0,7521,1130050,00.html
I hope that answered your question. Please contact me if you need any
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